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AI Native PlaybookSeries

AI Product Launch Sequence

Launch with a proven sequence — not guesswork

Based on Product Launch Formula by Jeff Walker

Automate Jeff Walker's Product Launch Formula using AI. Design the complete 4-phase launch structure: Pre-Prelaunch, PLC sequence, Launch, and Post-Launch. Embed 9 mental triggers — Authority, Reciprocity, Scarcity, Social Proof, and more — naturally into your content. AI generates the Sideways Sales Letter as a 3-part Prelaunch Content sequence, plus a complete 7-Day Launch Email Sequence from Cart Open to Final Close. Choose your launch type based on audience size: Seed (50-200), Internal (1K-5K), or JV (10K+).

Key Steps

  1. 1PLF 4-Phase Structure: Pre-Prelaunch, PLC sequence, Launch, Post-Launch
  2. 2Embed 9 Mental Triggers: Authority, Reciprocity, Scarcity, Social Proof
  3. 3Sideways Sales Letter: AI generates 3-part Prelaunch Content sequence
  4. 47-Day Launch Email Sequence: every email from Cart Open to Final Close
  5. 5Choose launch type: Seed (50-200), Internal (1K-5K), JV (10K+)

Use Cases

  • Digital product creators planning their first launch
  • Course creators automating recurring launches
  • SaaS founders designing beta launch sequences

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